Cat's Best for the Environment

The American Ed Lowe had the idea for a mineral-based cat litter in 1947.

What he didn't think about at the time was the long transport routes and the associated CO2 pollution, and the disposal is also problematic: more than 630,000 tons of waste are produced every year in Germany from mineral litter, which corresponds to the load of 63,000 waste trucks.

A gigantic, growing mountain of waste, most of which is incinerated to the detriment of the environment. But that's not all: emission-intensive supply chains, the use of non-renewable raw materials and comparatively ineffective product properties further reduce the eco-balance of mineral litter.

We are the first German company to support the "Cats for Future" initiative because it is about much more than just marketing our plant-based litter products. JRS PETCARE wants to make an active contribution to raising awareness of environmental issues when it comes to keeping cats and to raising awareness of existing, sustainable solutions. We are concerned with a responsible approach to nature, the conservation of resources, circularity and effectiveness," says Michael Bodfeld, Vice President Sales & Marketing JRS PETCARE.

The "Cats for Future" initiative is therefore calling for a rethink and a ban on mineral products by 2030 in favor of sustainable plant litter, which is significantly more effective and ecologically degradable. The aim is also to create a political framework for the comprehensive disposal of plant-based litter in organic waste. As part of circular waste management, plant-based litter is industrially compostable and supports the biological processes of methanation to generate methane gas.