JRS PETCARE GmbH & Co. KG

With the Cat's Best brand, the plant fiber technology company J. Rettenmaier & Söhne GmbH + Co KG from Rosenberg launched the first cat litter made from 100% plant-based raw materials on the German market almost two decades ago and has since continuously and successfully expanded its market and innovation leadership in this area.

JRS now supplies the perfect hygienic litter for every animal species and type of housing:

Cat's Best, the world's N°1 cat litter made from odor-binding active wood fibres, Dog's Best, the comfortable dog hygiene, or CHIPSI, the comprehensive small animal range for small mammals, birds, farm animals, reptiles and amphibians.

On April 1, 2021, the next stage in the development of the JRS Animal Hygiene division was ignited:

The division was transferred with all rights and obligations to an independent, trade-oriented company within the JRS Group -the JRS PETCARE GmbH & Co KG.

Another logical step towards the future.

"The consistent focus on the special needs of consumers and the specific requirements of major retail customers lead to an industry-specific adaptation of the structures of the JRS business unit. Retail logistics requires a continuous, flexible supply and presence on the store shelf," says Michael Bodfeld, Vice President Sales and Marketing, who has many years of experience in the FMCG sector.

The company opened up to international markets early on and positioned itself globally.

JRS now has an international presence, with international sales companies and distributors wherever the market is.

And to ensure that this remains the case in the future, the company is working tirelessly to further strengthen its brands, launch innovations and further expand the distribution of its products.

JRS PETCARE GmbH & Co KG combines sales and marketing into one powerful unit. One of the most important goals is the further, ambitious international market development, which is carried out in clearly defined strategic stages from country to country.